Meghan Markle As Ever Brand Unaffected by Trump Tariffs

Meghan Markle has expressed confidence that her lifestyle brand, As Ever, will not be affected by President Trump's newly announced tariffs, as all products are made in the U.S. Launched on April 2, the brand's first collection sold out within an hour, featuring affordable items such as herbal teas and cookie mixes priced between $12 and $28. In an interview with Fortune, Meghan emphasized her brand's focus on creating accessible products that provide comfort during economic downturns. She acknowledged the broader context of the tariffs but believes her brand is well-positioned to thrive. Markle's comments come as the U.S. faces concerns over a potential recession, with many consumers seeking affordable luxuries. The successful launch and strong initial sales reflect her strategy of blending quality with affordability.