The recent Democratic National Convention showcased emotional moments, such as Governor Tim Walz's nomination for vice president, which resonated with attendees, reflecting a shift from traditional conventions to modern branding events. Political conventions have evolved from determining nominees through delegate votes to formalities where candidates are already chosen by primaries, serving primarily to promote campaign messages and engage voters. Jason Cabel Roe, a Republican strategist, emphasized that conventions now focus on branding candidates and conveying their plans to the electorate rather than contentious debates. The conventions also aim to energize younger voters, highlighted by engaging activities like rapper Lil Jon's surprise appearance during the roll call. Analysts note that while conventions dominate media coverage, their actual impact on voter opinions may be limited as most viewers are already partisan. Critics argue that the conventions have become mere celebrations for party insiders, losing the meaningful deliberation they once provided.