Al Sharpton Leads Support for Costco's DEI Policies

Civil rights leader Rev. Al Sharpton led a 'buy-in' at a Harlem Costco to support the company's commitment to diversity, equity, and inclusion (DEI) policies, which have come under scrutiny following President Trump's dismantling of such initiatives. Sharpton and 100 members of his National Action Network spent money at Costco as a show of gratitude for the retailer's stance, with Sharpton purchasing $25 gift vouchers for each participant. However, his involvement triggered significant backlash online, with critics labeling it a potential 'kiss of death' for Costco, reminiscent of the consumer backlash faced by other brands like Bud Light and Target. Many customers expressed their disappointment and threatened to boycott Costco, associating the grocer with Sharpton's controversial reputation. Despite the support from some, the reaction raises questions about the potential impact on Costco's business amidst a climate of increasing polarization around corporate DEI policies. The situation highlights the challenges companies face in navigating public sentiment around social issues and their corporate values.