FCC Investigates iHeartMedia Over Artist Payola Compliance

FCC Chairman Brendan Carr has launched an inquiry into iHeartMedia regarding potential payola violations related to the upcoming iHeartCountry Festival scheduled for May 3, 2025, in Austin, Texas. In a letter to iHeartMedia CEO Robert Pittman, Carr expressed concerns that artists might be pressured to perform for reduced fees or for free in exchange for favorable airplay, a practice that violates federal payola laws. He has requested detailed information about artist compensation, the booking process, and compliance measures, emphasizing the importance of adhering to the FCC's Enforcement Advisory issued earlier this month. Carr's inquiry includes specific questions about confirmed performers, their compensation, and whether festival participation influences airplay decisions across iHeart's extensive radio network. The FCC has mandated a response from iHeartMedia within ten days, aiming to ensure transparency and adherence to regulations in the radio industry. This scrutiny reflects a broader commitment from the FCC to enforce payola rules more rigorously, countering past perceptions of leniency in enforcement.