Following Taylor Swift's endorsement of Vice President Kamala Harris, there was a notable surge in traffic to Vote.gov, with over 337,000 visits attributed to her social media post within 24 hours. Swift, who has previously endorsed Democratic candidates, emphasized the importance of voter registration and encouraged her followers to conduct their own research before voting. Her endorsement came shortly after the presidential debate against Donald Trump, where she criticized the use of AI-generated images that falsely suggested her support for him. Swift's influence is evident, as her past endorsements have resulted in significant increases in voter registrations, including 65,000 in 2018. While polls indicate that her endorsement impacts some voters, a substantial portion remains unaffected, highlighting the mixed effects of celebrity endorsements in politics. Harris and her team are capitalizing on Swift's support to energize young voters ahead of the upcoming election.