MSNBC Viewership Plummets Post-Election

Following Donald Trump's surprise election victory, MSNBC experienced a dramatic 54% drop in its primetime viewership, highlighting a significant audience shift away from the left-leaning network. Despite having defeated CNN in election night ratings for the first time, MSNBC saw its numbers plunge from 6 million viewers on election night to a mere 596,000 in the days following the election. The network's slump in viewership is compounded by a 31% drop from its October average, as Fox News's ratings surged by 61% during the same period, reflecting its dominance with 10.3 million viewers on election night. The decline in MSNBC's audience is attributed to disillusionment among progressive viewers and a broader loss of trust in mainstream media. Concurrently, CNN also suffered a substantial loss in viewership, indicating a broader trend of declining ratings for traditional cable news networks post-election.