Donald Trump has launched a new cryptocurrency venture named World Liberty Financial, which aims to provide borrowing and lending services in cryptocurrency, marking a significant shift in his stance toward the industry. During the announcement on social media platform X, Trump also addressed a recent assassination attempt against him while promoting the platform as an alternative to traditional banking, which he claims discriminates against conservatives. The incident raised concerns regarding the security of political figures, as an armed suspect was apprehended near Trump's golf club. Trump's embrace of cryptocurrency comes after previously criticizing it as a scam and a threat to the dollar during his presidency. World Liberty Financial, which will be run by Trump's sons, is expected to operate similarly to existing crypto exchanges and could introduce its own token, WLFI, for transactions. The launch of this platform amid ongoing political tensions and multiple legal challenges against Trump has sparked discussions about potential ethical concerns related to his business interests in the midst of a presidential campaign.