In a historic move, the League of United Latin American Citizens (LULAC), the oldest and largest Latino civil rights organization in the U.S., has endorsed Vice President Kamala Harris and her running mate, Gov. Tim Walz, for the 2024 presidential election. This endorsement breaks LULAC's 95-year tradition of not formally supporting presidential candidates. The decision was driven by concerns over former President Donald Trump's policies and rhetoric, which LULAC leaders argue have been harmful to Latino communities. LULAC's endorsement aims to energize Latino voter turnout in key battleground states, where the organization plans extensive voter mobilization efforts. The endorsement reflects a broader enthusiasm for Harris among Latino voters compared to President Biden. Harris highlighted her commitment to justice, equality, and inclusivity, resonating deeply with the Latino community.