Vice President Kamala Harris experienced a surge in campaign momentum following President Biden's exit from the 2024 race and his endorsement of her candidacy, raising significant funds and gaining support from key Democratic figures. Her campaign has attracted 66% of its donations from first-time contributors and secured $150 million from Future Forward PAC. Harris has embraced popular culture, making appearances at San Diego Comic-Con and on 'RuPaul's Drag Race' to engage with diverse audiences and emphasize the importance of voting. Despite some negative commentary, such as being labeled a 'DEI Hire', Harris continues to galvanize support through creative and inclusive campaign strategies. Her efforts include a notable virtual appearance quoting 'The Simpsons' and rallying for voter registration on 'RuPaul's Drag Race'.