A pro-Trump super PAC, Make America Great Again, Inc., has announced a $100 million ad campaign leading up to Labor Day, aiming to bolster Donald Trump's campaign amid rising support for Vice President Kamala Harris. The ads will target key swing states including Wisconsin, Michigan, Pennsylvania, Nevada, Arizona, Georgia, and North Carolina, attempting to portray Harris as a 'soft-on-crime radical' and link her to controversial immigration policies. Strategists David Lee and Chris Grant emphasized in a leaked memo that while voters might consider a liberal, they would reject what they term a 'lunatic.' This campaign follows a surge in fundraising for Harris after President Biden endorsed her, with her campaign reportedly raising $36 million in 24 hours after announcing her running mate. The ad blitz will coincide with the Democratic National Convention, as Republicans seek to regain momentum lost to Harris's rising popularity. MAGA Inc. has raised a total of $318 million since its inception, with significant contributions from major donors such as Timothy Mellon.