Taylor Swift was the star attraction at the U.S. Open final, where American player Taylor Fritz faced off against Italian top seed Jannik Sinner, who ultimately claimed victory, marking the first time an Italian man has won the tournament. The event saw a strong celebrity presence, with stars from sports, television, and music filling luxury boxes, including Swift and her boyfriend, Kansas City Chiefs tight end Travis Kelce, who prioritized the tennis match over the NFL's opening Sunday. Tournament organizers highlighted Swift's impact on pop culture, noting her recent influence on NFL ticket sales through her appearances at games. Other notable attendees included Academy Award winner Matthew McConaughey and Rock and Roll Hall of Famer Jon Bon Jovi, along with former tennis champion Andy Roddick and various television personalities. The event served as a showcase for both tennis and celebrity culture, with many stars enjoying the atmosphere and the signature $23 Honey Deuce cocktails. Swift continues to make headlines with her record-breaking Eras Tour, further solidifying her status as a cultural icon.