During the US Open men's finals, Anna Wintour asked Today show co-hosts Hoda Kotb and Jenna Bush Hager to quiet down as they cheered loudly for American player Taylor Fritz, who ultimately lost to Italy's Jannik Sinner. The anchors admitted to being 'loud and annoying,' but noted that former tennis pro Stan Smith encouraged their enthusiasm. Despite Wintour's request for peace, Kotb and Bush Hager enjoyed their time, snacking and even chanting 'Fritzy' to support Fritz. The event was also notable for the presence of Taylor Swift and Travis Kelce, who were seen enjoying each other's company in the crowd. The situation highlights the ongoing debate about fan behavior at tennis matches, where silence is typically expected for players' concentration. The incident provided a humorous glimpse into the clash between celebrity culture and sporting etiquette.