Campaign Music Reflects Themes in Election

As the US presidential race between Donald Trump and Kamala Harris concludes, the music selections of both candidates have become pivotal elements of their campaigns. Trump, known for his nostalgic playlist that includes 'YMCA' and 'God Bless the USA', presents a campy and outdated image that contrasts sharply with Harris's more contemporary and diverse choices, featuring artists like Beyoncé and Taylor Swift. Harris's campaign has effectively utilized music to resonate with younger voters and create an energetic atmosphere, a strategy reminiscent of Barack Obama's approach. Experts highlight the significance of music in shaping narratives and connecting with audiences, with Harris's use of pop anthems as a powerful tool to introduce herself to the electorate. Meanwhile, Trump’s music choices reflect a longing for past greatness, appealing primarily to older demographics. Overall, the contrasting musical landscapes underscore the differing appeals and strategies of the two candidates.