Trump’s 2024 Win Fueled by Diverse Voter Gains

A Pew Research Center analysis shows Donald Trump's 2024 victory was driven by a notably more diverse coalition, including significant gains among Hispanic, Black, and Asian voters, as well as increased support from younger and low-propensity voters. Trump retained 85% of his 2020 supporters, while only 79% of Biden's 2020 voters supported Kamala Harris, and 15% of Biden’s base did not vote in 2024. In a shift from previous cycles, Trump attracted a majority of those who did not participate in 2020, reversing a historic Democratic advantage among new and infrequent voters. Nonwhite voters made up 20% of Trump’s 2024 coalition, double his share in 2016. Most voters remained loyal to their previous party, but small shifts and turnout differences proved crucial. These findings indicate that turnout patterns and demographic changes, rather than widespread partisan switching, were decisive in Trump’s return to the presidency.