The upcoming elections in Jammu and Kashmir highlight the crucial role of the media in ensuring accurate, fair, and transparent coverage, empowering voters to make informed decisions while acting as watchdogs against electoral malpractices. Concurrently, the Democratic National Convention (DNC) is embracing viral culture, utilizing memes, particularly those associated with pop star Charli XCX's 'Brat summer,' to energize Vice President Kamala Harris's campaign. This blending of pop culture and politics underscores a shift where memes have become pivotal in shaping political narratives and engagement. As seen in the DNC, attendees sported themed attire and merchandise, leveraging humor and relatability to connect with younger voters. Meanwhile, the prevalence of AI-generated imagery in political discourse raises concerns about authenticity but often serves as recognizable satire rather than deceit. Ultimately, the 2024 US presidential race illustrates that memes are now a dominant force in modern political communication, influencing perceptions and engagement among the electorate.