NFL Alters Super Bowl Messaging Amid Political Climate

The NFL has decided to remove the 'End Racism' slogan from the end zones at Super Bowl LIX, replacing it with 'Choose Love' and 'It Takes All of Us', marking the first time since 2021 that the message will not appear. NFL spokesperson Brian McCarthy cited recent national tragedies, such as the New Orleans terror attack and wildfires in California, as influencing factors for the change. The decision has drawn criticism from figures like Martina Navratilova and Keith Olbermann, who view it as a retreat from the league's commitment to social justice. Despite the alteration, NFL Commissioner Roger Goodell reaffirmed the league's dedication to diversity, equity, and inclusion initiatives. This change comes as President Donald Trump, who has previously targeted DEI initiatives, is expected to attend the game, fueling discussions about political influence on corporate social responsibility.