Republican businessman Eric Hovde has won the GOP primary for Wisconsin’s Senate seat, setting up a competitive race against Democratic incumbent Sen. Tammy Baldwin. Hovde, who was endorsed by former President Donald Trump and spent $13 million of his own money, easily defeated his lesser-known Republican opponents. Baldwin, seeking her third term, has a significant fundraising advantage and leads Hovde by 7 points in early polls. The race, deemed crucial in determining Senate control, sees Baldwin emphasizing her commitment to lowering costs and defending reproductive rights, while Hovde promises to address economic concerns and border security. Both candidates have already begun a heated exchange of campaign ads, highlighting their differing views and criticisms of each other. Baldwin's seat is a top priority for both parties as Wisconsin remains a critical battleground state in both Senate and presidential elections.