Following President Joe Biden's withdrawal from the 2024 presidential race and his endorsement of Vice President Kamala Harris, the Harris campaign has fully embraced Gen Z trends to connect with younger voters. Harris’s campaign adopted the aesthetic of British pop star Charli XCX's album 'Brat,' including its neon green cover, which symbolizes a carefree and rebellious lifestyle. Viral TikTok edits and memes featuring Harris dancing and quoting a speech about a 'coconut tree' have surged online, further boosting her popularity among Gen Z. The 'kamala IS brat' endorsement by Charli XCX has led to significant social media traction, with the Harris campaign leveraging these trends to present her as relatable and trendy. Harris's campaign has also achieved a record-breaking $81 million in donations within a day of her announcement, reflecting strong support.