Vice President Kamala Harris’ presidential campaign is intensifying its outreach to two significant voter demographics: Asian Americans and Hispanics, recognizing their potential impact on the 2024 election. A new ad titled 'My Mother' honors Harris’ mother, Shyamala Gopalan, and targets Asian American voters through digital and social channels in key battleground states like Arizona and Georgia. This demographic has shown the largest voter registration increase and could be pivotal in these swing states. Concurrently, the campaign is focusing on Hispanic voters, who have shown increasing support for the GOP in recent elections. Harris will address the Congressional Hispanic Caucus Institute conference, and the campaign will spend $3 million on Spanish-language radio and organize events around sports to engage this community. Both efforts underscore the strategic importance of these growing voter blocs in deciding the upcoming election.