Taylor Swift's endorsement of Kamala Harris in the 2024 presidential election appears to have a mixed impact on voters, with only 8% more likely to support Harris and 20% less likely. Despite this, Swift's endorsement led to a surge in traffic to voter registration website vote.gov. Gen Z is emerging as a crucial voting bloc, with 40.8 million members eligible to vote and reproductive healthcare and economic issues driving their political engagement. Organizations like DoSomething have seen a dramatic increase in youth voter registrations. The combined efforts of celebrities and youth-centric organizations could have a notable impact on the election outcome.