Bad Bunny to Headline Super Bowl, Sparks Backlash

The NFL announced Puerto Rican superstar Bad Bunny will headline the Super Bowl LX halftime show at Levi’s Stadium on Feb. 8, 2026; Roc Nation will produce and Apple Music will promote the performance. Bad Bunny — a multi‑Grammy‑winning, global streaming star who previously appeared at the 2020 Super Bowl — recently completed a record‑breaking Puerto Rico residency and released his sixth album Debí Tirar Más Fotos, and he framed the booking as a tribute to his people and culture. The selection has ignited sharp backlash from conservative figures and some fans, with commentators such as Megyn Kelly, Danica Patrick and Sebastian Gorka criticizing his politics, Spanish‑language repertoire and gender‑fluid style and urging boycotts, and some fans expressing anger after reports that negotiations with Taylor Swift failed. Supporters and NFL commentators argued the pick is a business move to expand international and Latinx viewership and noted Bad Bunny’s broad appeal, while others questioned whether his style will resonate with traditional football audiences. Roc Nation and co‑executive producer Jesse Collins, with director Hamish Hamilton, are producing the NBC broadcast of the halftime show.