Vice President Kamala Harris has embraced the 'brat summer' trend, popularized by Charli XCX's album 'Brat,' as she campaigns for the Democratic presidential nomination following President Joe Biden's exit from the race. Harris's campaign has garnered significant support from celebrities like Olivia Rodrigo, Janelle Monae, and Beyonce, boosting its visibility and online presence. The 'brat' label, initially confusing to many, has become a rallying cry for Harris's campaign, symbolizing authenticity and relatability. Harris's stepdaughter, Ella Emhoff, has also joined the viral trend, reinforcing the campaign's youthful appeal. This social media-driven phenomenon, coupled with a record-breaking $81 million fundraising milestone, has positioned Harris as a strong candidate for the 2024 election.