White House Launches Sweeping AI Action Plan Nationwide

In July 2025, the Trump administration unveiled the White House AI Action Plan, a comprehensive federal strategy aimed at securing U.S. leadership in artificial intelligence by accelerating innovation, expanding infrastructure, and enhancing national security. The plan emphasizes three principles: benefiting American workers by creating high-paying jobs, ensuring AI systems remain neutral and free from ideological bias, and protecting AI technologies against misuse. It adopts a light regulatory approach, placing much of the responsibility for AI governance on the private sector and corporate boards, contrasting with the EU's more stringent regulatory framework. The plan also seeks to promote American AI globally and reduce regulatory barriers, which has sparked debate among experts about balancing innovation with effective oversight, especially regarding state versus federal regulation. Meanwhile, figures like Mark Cuban have urged the Trump administration to prohibit AI models from offering advertising or receiving referral fees, warning against revenue-driven algorithms influencing AI outputs. The advertising industry is divided, with some viewing the plan's deregulatory stance as an opportunity for growth, while others express concerns about potential legal and ethical challenges.