Paramount Secures $7.7B Seven-Year Exclusive UFC US Rights

Paramount has secured a landmark seven-year, $7.7 billion deal to become the exclusive U.S. broadcaster and streamer for all UFC events starting in 2026, following its merger with Skydance. This agreement grants Paramount exclusive rights to UFC’s full slate of 13 marquee numbered events and 30 Fight Nights, which will be available on the Paramount+ streaming platform, with select marquee events simulcast on CBS. The deal marks a significant shift away from the traditional pay-per-view model, as UFC events will be accessible at no additional cost to Paramount+ subscribers, aiming to increase accessibility and subscriber growth. Paramount Chairman and CEO David Ellison described UFC as a “unicorn sports asset,” while TKO Group executives emphasized the outdated nature of pay-per-view, highlighting the new model's appeal to younger fans. The deal surpasses the previous ESPN contract, which paid $500 million over five years, and underscores the growing importance of live sports in driving streaming engagement. Paramount also plans to explore UFC rights beyond the U.S. as opportunities arise.