Jeff Bezos, owner of The Washington Post, has defended the paper's decision not to endorse any presidential candidate for the 2024 election, a move that has led to significant subscription cancellations and internal backlash. Bezos argues that endorsements create a perception of bias, which undermines media credibility, and maintains that the decision was not influenced by his business interests or a deal with Donald Trump, despite Blue Origin executives' recent meeting with Trump. The decision has resulted in over 200,000 subscription cancellations, reflecting an 8% loss of The Post's readership, and has sparked resignations among staff and fierce criticism from former editor Marty Baron, who claims it damages the paper's reputation. Bezos insists the decision is a principled one aimed at preserving journalistic independence and insists he has never interfered in editorial decisions. The controversy highlights broader issues of trust and perceived bias in mainstream media, as well as the financial challenges facing newspapers reliant on their subscriber base.