Harris, Trump Boost Campaigns Through Podcasts

In the lead-up to the presidential election, both Vice President Kamala Harris and former President Donald Trump are leveraging podcasts to engage specific voter demographics, moving away from traditional media channels. Trump has focused on appealing to young, often politically disengaged men by appearing on popular shows like Joe Rogan's, while Harris has targeted women and young Black men through podcasts like 'Call Her Daddy.' This shift reflects a broader strategy to engage voters who may not consume news through conventional means, with podcasts reaching diverse age groups and ethnicities. Political experts suggest that this tactic is risky but potentially rewarding, as it allows candidates to connect directly with their bases. Despite the prominence of podcasts, traditional media remains relevant for in-depth coverage, indicating a dual approach in campaign strategies. As Election Day approaches, both candidates are intensifying their efforts to sway voters and ensure turnout.