The Democratic National Committee (DNC) has initiated a Taylor Swift-themed campaign to mobilize youth voters in support of Vice President Kamala Harris for the 2024 presidential election. This effort includes Snapchat filters and billboards in swing states, aiming to leverage Swift's endorsement and her massive fanbase. The filters encourage users to express their support for issues like reproductive rights and climate action, and they direct users to IWillVote.com for voter registration information. Despite Swift's endorsement, she is not officially involved in the campaign, which coincides with her Eras Tour performances in Miami. The DNC's strategy is to engage young voters through creative channels, utilizing Swift's influence to highlight key political issues. The campaign seeks to capitalize on Swift's popularity, particularly among young women and the LGBTQ community, to bolster Harris's voter base.