Donald Trump has launched a cryptocurrency venture called World Liberty Financial (WLF), introducing its token 'WLFI' during a livestream on X, just a day after surviving an assassination attempt. The project aims to promote the mass adoption of stablecoins and is positioned as a regulated entity under the U.S. Securities and Exchange Commission, addressing past concerns over cryptocurrency volatility and legal uncertainty. Trump has shifted from his previous skepticism about digital currencies, now advocating for a legal framework that allows businesses to operate freely in the crypto space. His sons participated in promoting the venture, which they claim will serve as an alternative to the traditional banking system that they allege is biased against conservatives. Ethical concerns have been raised regarding Trump's simultaneous campaign for the presidency and launch of a business venture, with critics suggesting potential conflicts of interest. Despite past criticisms of cryptocurrency, Trump's new stance reflects a broader trend among politicians recognizing the growing importance of digital assets in contemporary finance.