Heineken Plans $2.75 Billion Expansion in Mexico

Heineken has announced a $2.75 billion investment plan in Mexico through 2028, including building a new brewery in Kanasín, Yucatán, with an initial production capacity of 4 million hectoliters and potential to double output based on demand. This investment, the largest commitment in the region by the Dutch brewer, aims to create over 2,000 jobs and upgrade existing operations without closing any current breweries. The move aligns with Mexico's push to attract water-efficient industries to regions with better water availability, as Yucatán offers more reliable water resources compared to northern parts of the country. Heineken plans to use advanced water treatment and circular economy practices targeting water use of 2.55 liters per liter of beer by 2025, and aims for zero carbon emissions from its breweries by 2030. The investment reflects confidence in Mexico’s business climate despite ongoing concerns about water usage, echoed by similar recent investments from Grupo Modelo and the relocation of a Constellation Brands plant due to water scarcity issues. Heineken’s expansion highlights the growing beer industry's bet on Mexico’s market and infrastructure improvements.