Nintendo Switch 2 Launch Spurs Global Frenzy

Nintendo's Switch 2 launched globally with massive excitement, drawing long lines at stores from Tokyo to New York and San Francisco and marking one of the company's largest rollouts. The hybrid console debuts with a larger screen, improved graphics, and key titles like 'Mario Kart World,' appealing to both dedicated fans and new players. Early demand has been extraordinary, with millions of lottery applications in Japan and rapid U.S. sellouts at retailers like Target. Nintendo is ramping up production, aiming to exceed its forecast of 15 million units sold this fiscal year, and analysts project lifetime sales could top 100 million by 2030. Despite concerns over the limited launch titles and a steep $450–$500 price, enthusiasm remains high, as seen in global overnight queues and celebratory launch events. The Switch 2's performance is set to reinforce Nintendo's leadership in gaming, though its ongoing success will hinge on supply chain management and sustained interest.