Diageo Increases Pint Prices Amid Rising Costs

Diageo has announced a price increase for its draught products, including Guinness, effective February 3, which will see the cost rise by six cents per pint, with an overall impact of 20-30 cents after VAT and other charges, pushing prices beyond €7 in Dublin. This marks the fourth consecutive price hike in 24 months, attributed to rising costs related to wages and energy, leading industry leaders to describe the situation as a significant blow to an already struggling pub sector. The Vintners Federation of Ireland (VFI) has criticized the decision, stating that publicans are facing unprecedented financial pressures and need government support to survive. Diageo maintains that the price adjustments are necessary to offset inflationary costs, but pub insiders express concern that consumers are being unfairly targeted for these increases. The situation highlights the broader issues facing the Irish pub industry as it grapples with multiple cost challenges. As bar owners prepare to pass on these hikes to patrons, many fear for the future viability of small, community-based pubs.