Volkswagen Sells 8.5 Million Currywurst, Outpacing Car Sales

In 2024, Volkswagen's currywurst sausage outsold its cars, with 8.5 million sausages sold compared to 5.2 million vehicles. This iconic product, introduced in 1973, has become a staple in the company's canteens and local supermarkets, showcasing a unique blend of automotive and culinary culture. The surge in sausage sales occurred amidst an overall decline in car sales, with Volkswagen reporting a 30.6% drop in net profit due to high production costs and increased competition in the electric vehicle market, particularly in China. Despite these financial challenges, Volkswagen aims to increase revenue by up to 5% this year, while also planning to cut 35,000 jobs by 2030 as part of a restructuring effort. The currywurst's popularity reflects a resilient business model, even as the company navigates economic difficulties. Volkswagen's HR director noted that the sausage's success represents the brand's innovation, extending beyond vehicles to food products.