P&G Warns on Tariffs, Plans Price Hikes

Procter & Gamble reported a 2% year-over-year sales increase to $20.9 billion in its fiscal fourth quarter, surpassing analyst expectations but cautioning about a $1 billion impact from U.S. tariffs in fiscal 2026. In response, P&G plans to raise prices by mid-single-digit percentages on about 25% of its U.S. products, including Oral-B electric toothbrushes and upgraded Tide detergents, starting next month. The company is implementing a major restructuring plan that will cut up to 7,000 non-manufacturing jobs over two years. CEO Jon Moeller will step down at the end of 2025, with COO Shailesh Jejurikar set to succeed him. Despite strong profits and continued shareholder returns, P&G faces cautious consumers, global economic headwinds, and slower growth outside core markets. Company shares have underperformed the broader market this year, reflecting ongoing uncertainty and competitive pressures.