Nintendo Hikes Switch Prices in US Amid Tariffs

Nintendo announced that, starting August 3, 2025, it will raise prices for its original Switch consoles—including standard, Lite, and OLED models—as well as select accessories, the Alarmo Clock, and certain Amiibo in the US. The increases are attributed to 'market conditions,' with analysts pointing to new US tariffs on imports from China, Vietnam, and Japan, where Nintendo manufactures its hardware. The original Switch will increase by about $40 (to $340), the OLED by $50 (to $400), and the Lite by $30 (to $230). The Switch 2 console, its games, and Nintendo Switch Online memberships are not affected at this time, though further price adjustments may occur if conditions worsen. The move is unusual as older hardware usually sees price reductions after next-generation launches, and may steer consumers toward the Switch 2. The hikes reflect broader industry challenges, including global supply chain issues and trade tensions.