Indian-American entrepreneur Ajay Bhutoria has launched a Bollywood-inspired music video, 'Nacho Nacho,' to mobilize South Asian voters in support of Vice President Kamala Harris’s presidential campaign. The campaign, featuring Bollywood singer Shibani Kashyap and produced by Ritesh Parikh, aims to connect with over 10 million South Asian voters in key battleground states such as Michigan, Pennsylvania, Wisconsin, Georgia, Nevada, and Arizona. The video integrates messages in multiple regional languages and highlights Harris's alignment with values of diversity and unity. Bhutoria emphasizes Harris as a symbol of hope and representation, aiming to continue the success of similar outreach efforts from the 2020 election. This initiative comes amid a tight race between Harris and former President Donald Trump, with polls showing them nearly tied. The campaign aims to break the divisiveness of Trump's past presidency and propel Harris to victory in 2024.