Donald Trump and his sons, Eric and Donald Jr., have launched a new cryptocurrency venture called World Liberty Financial, aimed at promoting decentralized finance (DeFi) by enabling users to conduct transactions without traditional banking fees. During a livestream event, Trump expressed his belief in cryptocurrency, while the Trump brothers emphasized their goal of making DeFi more accessible to the public. The platform will utilize a governance token, WLFI, which allows holders to vote on platform matters, with approximately 63% of tokens available for public sale. The initiative has drawn criticism regarding its lack of clear operational details and concerns over security, especially following recent hacking incidents involving the Trump family's social media accounts. Despite these challenges, the project aims to attract users who have been debanked or lack banking access. The launch comes amid a politically charged atmosphere, with Trump being the Republican presidential nominee and facing scrutiny over various issues, including an alleged assassination attempt on him.