Astronomer Hires Paltrow Amid Executive Affair Scandal

Astronomer, a data technology company, faced viral attention after CEO Andy Byron and HR chief Kristin Cabot resigned following revelations of their affair, which was exposed when they were caught on a Coldplay concert kiss cam. The incident drew further attention when Coldplay frontman Chris Martin, Gwyneth Paltrow's ex-husband, joked about the duo during the concert. In response, Astronomer hired Paltrow as a 'very temporary spokesperson' for a humorous social media campaign deflecting the scandal and promoting the company's data automation services. The PR strategy received widespread praise as a crisis management success, boosting the company's positive exposure and brand awareness. Interim leadership is now guiding the company as it seeks to move past the controversy and refocus on its business. Meanwhile, Cabot was seen in public without her wedding ring, adding to ongoing public interest.