JD Vance, Donald Trump's running mate, has made declining fertility rates a cornerstone of his political agenda, emphasizing that the U.S. is not replacing its population and warning of implications for Social Security. He has controversially criticized childless individuals, particularly Democrats, as lacking a 'direct stake' in the country, which may alienate women voters ahead of the November election. Vance advocates for pro-natalist policies, suggesting tax incentives for parents and raising awareness around family formation and child-rearing. His rhetoric has gained traction among pro-natalist advocates, although it risks backlash from broader demographics. The conversation around family life has become more prominent in political discourse, partly due to Vance's influence. His personal experiences, including a challenging upbringing and his role as a parent, inform his views on the importance of children in society.