Former President Donald Trump is set to launch a new cryptocurrency platform, World Liberty Financial, on September 16, 2024, with an announcement from his Mar-a-Lago residence. The project, managed by his sons Donald Jr. and Eric Trump, aims to position the U.S. as the 'crypto capital of the planet,' promising to move away from traditional banking systems. Despite Trump's previous skepticism towards crypto, he now advocates for decentralized finance and stablecoins pegged to the U.S. dollar. The launch has raised concerns about potential conflicts of interest if Trump is re-elected, as the platform could benefit from favorable regulations. The project has also faced cyber threats and scams, complicating its debut. Trump's broader campaign has increasingly embraced crypto, aligning with his promise to support the industry against regulatory crackdowns under the Biden administration.