Carl's Jr. Returns Racy Super Bowl Ads After Eight Years

Fast food chain Carl's Jr. is reintroducing its infamous bikini-and-burgers advertising style for Super Bowl LIX, featuring TikTok influencer Alix Earle in a provocative new commercial. This marks a significant shift back to their earlier marketing strategies after moving away from sexualized content in 2017 due to backlash. Experts suggest the ad reflects a changing cultural landscape, with some indicating that it aligns with a perceived relaxation of societal norms under the current political climate. The commercial promotes Carl's Jr.'s new 'hangover burger' and invites fans to download their app for a free burger offer the day after the Super Bowl. While the ad aims to engage a younger audience through humor and nostalgia, it has also sparked criticism from various groups concerned about the portrayal of women. Overall, the campaign has been positioned as a bold move by Carl's Jr. to capture attention in a competitive Super Bowl advertising environment.