Misinformation and the Latino Vote in 2024

The Latino Center of Art and Culture aims to enhance the artistic and economic development of the Sacramento region's Latino community through various programs and services. As the 2024 presidential election approaches, the significance of the Latino vote is highlighted, with a noted shift toward economic concerns influencing voter preferences. Recent analyses indicate that while Latina women remain largely Democratic, Latino men are increasingly leaning Republican, driven by changing economic priorities. Concurrently, misinformation in Spanish is on the rise, with social media platforms and content creators amplifying false narratives aimed at Latino audiences, complicating the electoral landscape. This misinformation trend is exacerbated by the monetization strategies of social media, which incentivize engagement at the expense of truth. The interplay of these dynamics could have profound implications for the upcoming election, as the Latino electorate becomes a focal point for both major parties.