Sydney Sweeney’s Brother Mocks American Eagle Ad Controversy

Sydney Sweeney's recent American Eagle ad campaign, which features a play on the words "jeans" and "genes," has sparked controversy with some critics accusing it of promoting eugenics and reinforcing harmful Eurocentric beauty standards. The campaign includes the tagline "Sydney Sweeney Has Great Jeans," and in one clip, Sweeney states, "My genes are blue," which intensified the backlash. Despite criticism, American Eagle has defended the campaign, stating it was always about the jeans and celebrating confidence in wearing them. Sydney Sweeney has not publicly addressed the controversy but continues to focus on her career, including work on the third season of HBO's Euphoria. Her brother, Trent Sweeney, a U.S. Air Force staff sergeant, playfully referenced the debate on Instagram by posting his promotion certificate with the caption "It's them good jeans," showing family support and lightheartedly engaging with the discourse. The situation highlights ongoing tensions around advertising, race, and cultural sensitivity in marketing campaigns.