Plus-Size Retailer Torrid Plans 180 Store Closures Nationwide

Torrid, a leading plus-size clothing retailer, announced plans to close up to 180 underperforming stores across the U.S. in 2025, representing nearly 30% of its brick-and-mortar locations, as part of a strategic shift to focus on its growing digital customer base. CEO Lisa Harper cited a 4.9% decline in first-quarter sales and noted that about 70% of Torrid’s total demand now comes from online shopping, prompting the company to reduce fixed costs and reinvest in digital growth and omnichannel capabilities. Despite the store closures, Torrid remains financially strong and committed to enhancing its online shopping experience, aiming to meet customers where they shop most. The company has not yet disclosed which specific stores will close, but the Bay Area and New York State, where Torrid has multiple locations, could see significant impacts. Torrid’s move follows a broader industry trend of plus-size retailers, such as Lane Bryant and Avenue, scaling back physical stores to prioritize e-commerce. The closures highlight challenges in physical retail for niche markets, balanced by opportunities in digital innovation and customer engagement.