Meta Platforms Inc. is negotiating with Hollywood celebrities like Judi Dench, Awkwafina, and Keegan-Michael Key to secure their voices for AI projects, offering substantial sums in the process. The company aims to develop AI tools for its Connect 2024 event, including potential chatbots that mimic these celebrities’ voices. However, negotiations have been complicated by disagreements over usage rights, with talent representatives seeking stricter limits compared to Meta’s proposals. Meanwhile, Meta has decided to discontinue its celebrity AI chatbots after less than a year due to poor public interest, despite significant investments in this area. The recently launched AI Studio aims to shift focus towards user-generated AI creations, allowing individuals to build their own chatbots. The transition highlights the challenges Meta faces in creating engaging AI products amidst a rapidly evolving tech landscape.