Gold, Silver Sales Surge Despite Record Prices

Dhanteras 2024 has seen a notable surge in gold and silver sales, despite record-high prices driven by geopolitical tensions and economic uncertainty. Many buyers are opting for lighter, trendier pieces to accommodate their budgets, with significant sales reported in cities like Lucknow and Bhopal, while rural areas have experienced muted demand due to poor agricultural returns. The high prices of gold, reaching over Rs 80,000 per 10 grams, have led some consumers to favor silver for its lower cost and industrial demand. Traders across India, including in Gujarat and Hyderabad, have observed a shift in consumer preferences due to the economic climate, with an overall expectation of strong sales during the festive season. Industry experts suggest that despite the current high prices, gold remains a favored investment due to its perceived stability and potential future returns.