Investigation Launched Into Temu's Consumer Practices

The Consumer Protection Cooperation (CPC) Network, alongside the Competition and Consumer Protection Commission (CCPC) of Ireland, is investigating online marketplace Temu for potential breaches of EU consumer protection law. Key issues identified include fake discounts, misleading information, and pressure tactics that may interfere with consumers' rights to make informed purchasing decisions. Temu, which has rapidly gained popularity in Europe, has been given one month to propose solutions to address these concerns. The investigation also involves Belgian and German consumer authorities and highlights practices like forced gamification to access products. Temu has acknowledged the concerns raised and is committed to cooperating with regulators to ensure compliance. The scrutiny comes as Temu claims over 75 million users in Europe and has overtaken eBay in user numbers within the region.