Beef Tallow Trend Reshapes U.S. Culinary Landscape

The growing trend of using beef tallow as a healthier alternative to seed oils is gaining traction in both skincare and culinary industries. On TikTok, beef tallow is being promoted as a miracle moisturizer, with historical roots in skincare dating back centuries (Wired). Culinary establishments, like Ponram Biriyani in India, are customizing supply chains for ingredient quality, while in the US, restaurants like Kinder's BBQ have embraced beef tallow for frying to enhance flavor and texture, despite some backlash from vegans (The Hindu, The Epoch Times). Steak ‘n Shake has also adopted beef tallow for fries, aligning with Health Secretary Robert F. Kennedy Jr.'s push for healthier eating, gaining positive feedback (Washington Examiner). This shift echoes a broader movement against industrialized beauty and food, with many seeking more natural alternatives (Wired).