NFL stars Jason and Travis Kelce have signed a landmark three-year, $100 million deal with Amazon's Wondery for their podcast 'New Heights'. The deal encompasses exclusive global distribution, ad sales, and monetization rights, marking a significant milestone as the brothers' podcast earnings now surpass their football salaries. Launched in 2022, the podcast has grown in popularity, especially after Travis began dating Taylor Swift, leading to a significant boost in viewership. The podcast, which provides insights into professional football and the Kelces' personal lives, will be available ad-free for Wondery+ subscribers. Wondery aims to leverage this partnership to create groundbreaking moments and expand its catalog of high-profile podcasts.