The rapid integration of consumer-facing AI tools like ChatGPT is raising significant concerns about human autonomy, biases, and potential workforce disruptions. Experts emphasize the urgent need for 'guardrails' to safeguard user interaction with AI systems while maximizing their benefits. Trust and transparency are critical for AI adoption; businesses must ensure that employees and customers understand AI's capabilities and risks. Organizations are also urged to navigate the complex regulatory landscape surrounding AI, with new resources emerging to guide compliance while maintaining ethical practices. The UK government is taking steps to establish an Artificial Intelligence Safety Institute to address AI risks, but challenges remain in creating standardized regulations across sectors. Overall, collaboration between technology and customer experience professionals is essential to align AI initiatives with business goals and consumer needs.