Katie Couric Headlines Colon Cancer Screening PSA Spoofing Sydney Sweeney Ad

Katie Couric has launched a new public service announcement (PSA) advocating for colon cancer screenings, cleverly spoofing Sydney Sweeney's viral American Eagle jeans ad to draw attention to the cause. In the PSA, Couric lounges in denim before revealing she's preparing for a colonoscopy, underscoring that most colon cancer cases are not genetically inherited and urging everyone aged 45 and older to get screened. This campaign, part of the Lead From Behind initiative by the Colorectal Cancer Alliance and Maximum Effort, honors Couric's pioneering televised colonoscopy 25 years ago and her ongoing dedication to cancer awareness following the loss of her husband to colon cancer. Ryan Reynolds, co-founder of Maximum Effort, praised Couric's trailblazing work in cancer advocacy. Couric stresses that early detection is crucial since polyps can be symptomless and take many years to develop into cancer. The campaign aims to normalize colonoscopies and save lives by encouraging timely screenings.